Trends · data through September 2026

Burger Chains in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Iceflower tracks 601 stores from 65 burger chains in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD. Zac's Hamburgers grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
65
Tracked stores
601
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zac's Hamburgers and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zac's Hamburgers - +14.2%
2 B Burger King logo Burger King - +5.4%
3 M McDonald's logo McDonald's - +3.3%
4 F Five Guys logo Five Guys - +2.4%
5 S Shake Shack logo Shake Shack - +2.0%
6 S Smashburger logo Smashburger - -1.3%
7 W Wayback Burgers logo Wayback Burgers - -8.0%
8 M M2O Burgers & Salads logo M2O Burgers & Salads - -10.5%
9 W Wendy's logo Wendy's - -14.6%
10 S Sonic Drive-In logo Sonic Drive-In - -16.1%
11 C Checkers logo Checkers - -16.6%
12 C Checkers and Rally's logo Checkers and Rally's - -23.2%
  • McDonald's
  • Wendy's
  • Burger King
  • Five Guys
  • Shake Shack
  • Freddy's Frozen Custard & Steakburgers
  • Smashburger
  • Other tracked chains

Store footprint

Store map

601 tracked store locations in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD. The 7 largest tracked chains are highlighted.

  • McDonald's (205)
  • Wendy's (117)
  • Burger King (113)
  • Five Guys (35)
  • Shake Shack (13)
  • Freddy's Frozen Custard & Steakburgers (10)
  • Smashburger (9)
  • Other tracked chains

Top tracked chains by store count

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