Growth
Fatburger against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fatburger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 66 | Fatburger | -10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Fatburger locations across 15 US states. California, Nevada, and Texas hold 72% of them.
Tracked stores by state
- California 43
- Nevada 10
- Texas 8
- Arizona 4
- Washington 4
- Pennsylvania 3
- Florida 2
- Illinois 2
- New Mexico 2
- Virginia 2
- Alaska 1
- Colorado 1
- Kansas 1
- Louisiana 1
- New Jersey 1
Customer overlap
Who shops at Fatburger
Tracked chains Fatburger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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