Growth
The Little Gym against its category
The biggest tracked US youth sports & activities by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Little Gym's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goldfish Swim School | -42.3% |
| 2 | The Little Gym | - |
| 3 | KidStrong | +2.8% |
| 4 | Soccer Shots | - |
| 5 | First Tee | +15.5% |
| 6 | Zero Gravity | -32.9% |
| 7 | i9 Sports | - |
| 8 | Champion Force Athletics | - |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked The Little Gym locations across 26 US states and DC. Ohio, Florida, and Texas hold 27% of them.
Tracked stores by state
- Ohio 8
- Florida 7
- Texas 7
- New York 6
- Illinois 5
- California 4
- Georgia 4
- Maryland 4
- North Carolina 4
- Arizona 3
- Colorado 3
- New Mexico 3
- Pennsylvania 3
- Virginia 3
- Arkansas 2
- Massachusetts 2
- Michigan 2
- South Carolina 2
- Tennessee 2
- Alabama 1
- District of Columbia 1
- Delaware 1
- Indiana 1
- Kentucky 1
- Maine 1
- New Jersey 1
- Rhode Island 1
Customer overlap
Who shops at The Little Gym
Tracked chains The Little Gym customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Joey's Pizza & Pasta House
100
Off The Rock Tavern
77
The Oyster Society
58
Island Gypsy Cafe & Marina Bar
56
Sunshine Ace Hardware
24
Sandbar
20
Plum Market
14
Seed to Table
11
More trends