Trends · data through September 2026

Social Clubs in New Mexico

Iceflower tracks 32 stores from 8 social club chains in New Mexico. Moose Lodge grew fastest over the last year, ahead of Elks Lodge and American Legion.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
32
Consumer panel
130M+

Growth ranking

Fastest-growing tracked social club chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Moose Lodge and Elks Lodge sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Moose Lodge ▲1 +19.1%
2 Elks Lodge ▼1 -7.0%
3 American Legion - -7.5%
4 Fraternal Order of Eagles - -16.9%
  • American Legion
  • Moose Lodge
  • Elks Lodge
  • Fraternal Order of Eagles
  • Loyal Order of Moose
  • ARC of New Mexico
  • The Social Club
  • Other tracked chains

Store footprint

Store map

32 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted. 3% of the tracked leisure & travel stores here are social clubs, against 2% across the United States.

  • American Legion (9)
  • Moose Lodge (4)
  • Elks Lodge (9)
  • Fraternal Order of Eagles (4)
  • Loyal Order of Moose (3)
  • ARC of New Mexico (1)
  • The Social Club (1)
  • Other tracked chains

Top tracked chains by store count

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