Growth
Surplus City against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Surplus City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
| 30 | S Surplus City | -12.1% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Surplus City locations across 6 US states.
Tracked stores by state
- Pennsylvania 5
- Texas 2
- Maryland 1
- New Mexico 1
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Surplus City
Tracked chains Surplus City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bellwood Hometown Market
100
H
Harvest Moon Restaurant
81
B
Blankenship's Country Store
77
A
AAA Strate Vape
76
T
Tacos Penjamo
76
B
Blue Diamond Smoke Shop
71
L
LaVale Veterinary Hospital
70
K
Killeen Smoke & Vape Shop
69
S
Southern States Cumberland Coop
63
K
Kwik and EZ
62
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