Growth
Mainstream Boutique against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mainstream Boutique's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 152 |
M
Mainstream Boutique
|
-44.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Mainstream Boutique locations across 13 US states.
Tracked stores by state
- Minnesota 4
- Ohio 3
- Florida 2
- Iowa 2
- Pennsylvania 2
- Colorado 1
- Indiana 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at Mainstream Boutique
Tracked chains Mainstream Boutique customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hudson's Restaurant
100
G
Gracylane
84
F
Flip Side
51
T
The Farmer's Rail
35
G
Gervasi Vineyard
26
H
Hartville Hardware
21
More trends