Growth
The Chocolate Factory against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Chocolate Factory's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Chocolate Factory locations across 3 US states.
Customer overlap
Who shops at The Chocolate Factory
Tracked chains The Chocolate Factory customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sentry Foods
43
Sentry Foods
43
H
Hooves & Paws Pet & Equine Supply
32
C
Cornerstone Sports Pub & Eatery
30
R
Revere's Wells Street Tavern
26
O
Oconomowoc Animal Hospital
26
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