Growth
Rural King against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rural King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tractor Supply Co. | +1.4% |
| 2 | Fleet Farm | +3.4% |
| 3 | Rural King | +2.2% |
| 4 | Blain's Farm & Fleet | -4.5% |
| 5 | D&B Supply | -1.2% |
| 6 | C-A-L Ranch Stores | -18.1% |
| 7 | BomgaarsSupply | +2.0% |
| 8 | Murdoch's Ranch & Home Supply | +8.2% |
| 9 | Runnings | +5.5% |
| 10 | Atwoods Ranch & Home Goods | +5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
110 tracked Rural King locations across 14 US states. Indiana, Ohio, and Illinois hold 56% of them.
Tracked stores by state
- Indiana 23
- Ohio 21
- Illinois 18
- Kentucky 10
- Tennessee 8
- Florida 5
- Pennsylvania 5
- Virginia 5
- Alabama 4
- North Carolina 4
- Georgia 2
- Missouri 2
- West Virginia 2
- Michigan 1
Customer overlap
Who shops at Rural King
Tracked chains Rural King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ritchie's Marketplace
100
Columbus Regional Health
97
St Joe Mini Mart
89
Klinkers Lumber and Builders
89
Busler
84
Beaver 1st Stop
79
City of Columbus
73
Williams Hardware
71
Cork Liquors
70
Columbus Silgas
69
More trends