Growth
Nespresso against its category
The biggest tracked US kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nespresso's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Williams-Sonoma | -2.5% |
| 2 | Nespresso | -0.6% |
| 3 | Sur La Table | -6.1% |
| 4 | Le Creuset Outlet Store | -2.2% |
| 5 | Stokes | - |
| 6 | Zwilling | -1.9% |
| 7 | The Cupboard | - |
| 8 | LeRoux Kitchen | -0.5% |
| 9 | Lakeland | +9.3% |
| 10 | Orson Gygi | -99.8% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Nespresso locations across 17 US states. California, New York, and Florida hold 50% of them.
Tracked stores by state
- California 11
- New York 8
- Florida 3
- Massachusetts 3
- Texas 3
- Arizona 2
- Illinois 2
- New Jersey 2
- Washington 2
- Colorado 1
- Connecticut 1
- Georgia 1
- Maryland 1
- Minnesota 1
- Ohio 1
- Oregon 1
- Virginia 1
Customer overlap
Who shops at Nespresso
Tracked chains Nespresso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends