Growth
Sur La Table against its category
The biggest tracked US kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sur La Table's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Williams-Sonoma | -2.5% |
| 2 | Nespresso | -0.6% |
| 3 | Sur La Table | -6.1% |
| 4 | Le Creuset Outlet Store | -2.2% |
| 5 | Stokes | - |
| 6 | Zwilling | -1.9% |
| 7 | The Cupboard | - |
| 8 | LeRoux Kitchen | -0.5% |
| 9 | Lakeland | +9.3% |
| 10 | Orson Gygi | -99.8% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked Sur La Table locations across 24 US states. California, Florida, and Texas hold 38% of them.
Tracked stores by state
- California 10
- Florida 7
- Texas 6
- New York 4
- Ohio 4
- Illinois 3
- Virginia 3
- Colorado 2
- Connecticut 2
- Michigan 2
- North Carolina 2
- Washington 2
- Wisconsin 2
- Arizona 1
- Indiana 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at Sur La Table
Tracked chains Sur La Table customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oliver's Market
100
Heinen's
56
Berkeley Bowl West
39
Casey's Foods
35
Honest Weight Food Co-op
33
Monterey Market
33
Balducci's Food Lover's Market
33
More trends