Growth
Lacoste against its category
The biggest tracked US men's apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lacoste's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Men's Wearhouse | +1.4% |
| 2 | Polo Ralph Lauren Factory Store | -4.4% |
| 3 | Jos. A. Bank | -2.5% |
| 4 | Ralph Lauren | +5.8% |
| 5 | Brooks Brothers | +1.0% |
| 6 | Polo Ralph Lauren | -4.2% |
| 7 | Suitsupply | - |
| 8 | Lacoste | +7.7% |
| 9 | Johnston & Murphy | -3.3% |
| 10 | TravisMathew Apparel | +10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
91 tracked Lacoste locations across 26 US states and 1 territory. California, Florida, and Texas hold 44% of them.
Tracked stores by state
- California 15
- Florida 14
- Texas 11
- New Jersey 6
- New York 5
- Georgia 4
- Nevada 4
- Virginia 4
- Illinois 3
- Maryland 3
- Arizona 2
- Hawaii 2
- Michigan 2
- Ohio 2
- Pennsylvania 2
- Colorado 1
- Delaware 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- Oklahoma 1
- Oregon 1
- Puerto Rico 1
- South Carolina 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Lacoste
Tracked chains Lacoste customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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