Growth
The Sweet Spot against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Sweet Spot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 92 | The Sweet Spot | -18.3% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked The Sweet Spot locations across 25 US states. California, Virginia, and Florida hold 25% of them.
Tracked stores by state
- California 4
- Virginia 4
- Florida 2
- Georgia 2
- Illinois 2
- Kentucky 2
- Maine 2
- North Carolina 2
- Oregon 2
- Pennsylvania 2
- Texas 2
- Alabama 1
- Arkansas 1
- Iowa 1
- Massachusetts 1
- Mississippi 1
- Montana 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Rhode Island 1
- Tennessee 1
- Utah 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at The Sweet Spot
Tracked chains The Sweet Spot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cinema Cafe
100
Oceana Commissary
80
Boil Bay Seafood City
72
E Mart
72
Clover Nail Spa
63
Grand Mart
60
Little Creek Commissary
60
Domoishi
58
iDeal Beauty Supply
55
O'Yummy Sushi
52
More trends