Growth
The Sweet Spot against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Sweet Spot's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 97 | T The Sweet Spot | -1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Sweet Spot locations across 9 US states.
Tracked stores by state
- Florida 2
- Virginia 2
- California 1
- Iowa 1
- Illinois 1
- Maine 1
- North Carolina 1
- Texas 1
- Utah 1
Customer overlap
Who shops at The Sweet Spot
Tracked chains The Sweet Spot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cinema Cafe
100
Cinema Cafe
100
O
Oceana Commissary
79
Oceana Commissary
79
D
Dollar Tree Corporate Office
79
Dollar Tree Corporate Office
79
E
E Mart
73
C
Chi Chop Virginia Beach
73
B
Boil Bay Seafood City
70
L
Las Palmas 3
64
G
Grand Mart
63
L
Little Creek Commissary
62
C
Clover Nail Spa
60
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