Growth
Sprinkles against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sprinkles's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.6% |
| 2 |
N
Nothing Bundt Cakes
|
+10.4% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.6% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.2% |
| 9 |
G
Great American Cookies
|
-3.6% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 149 |
S
Sprinkles
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Sprinkles locations across 6 US states and DC.
Tracked stores by state
- Texas 4
- Maryland 2
- California 1
- District of Columbia 1
- Florida 1
- Illinois 1
- Utah 1
Customer overlap
Who shops at Sprinkles
Tracked chains Sprinkles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Evergreen Kosher Market
100
P
Potomac grocer
94
E
Eatzi's Market & Bakery
51
Eatzi's Market & Bakery
51
B
Balducci
42
Balducci
42
S
Strosnider's
41
Strosnider's
41
S
Saint Bernard
37
S
Station Park
36
D
Dick's Market
36
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