Growth
Erewhon against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Erewhon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Trader Joe's | +3.6% |
| 2 | Wegmans | -2.1% |
| 3 | Whole Foods Market | -1.0% |
| 4 | Sprouts Farmers Market | +1.1% |
| 5 | The Fresh Market | -4.2% |
| 6 | Natural Grocers | -0.2% |
| 7 | Fresh Thyme Market | -10.0% |
| 8 | Harmons | -0.5% |
| 9 | Heinen's | -2.2% |
| 10 | Sendik's | -0.6% |
| 40 | Erewhon | +12.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Erewhon locations across 1 US state. All of them are in California.
Tracked stores by state
- California 12
Customer overlap
Who shops at Erewhon
Tracked chains Erewhon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends