Growth
Lilly Pulitzer against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lilly Pulitzer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 18 | Lilly Pulitzer | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Lilly Pulitzer locations across 21 US states. Florida, North Carolina, and Virginia hold 50% of them.
Tracked stores by state
- Florida 23
- North Carolina 5
- Virginia 5
- Massachusetts 4
- Maryland 3
- Ohio 3
- Pennsylvania 3
- South Carolina 3
- Hawaii 2
- New Jersey 2
- Rhode Island 2
- Texas 2
- Arizona 1
- California 1
- Connecticut 1
- Georgia 1
- Illinois 1
- Louisiana 1
- Michigan 1
- Missouri 1
- Tennessee 1
Customer overlap
Who shops at Lilly Pulitzer
Tracked chains Lilly Pulitzer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J.McLaughlin
100
Pink Narcissus
63
Tommy Bahama
57
Sara Campbell
32
Uniquities
30
LoveShackFancy
29
The Colony Hotel
26
Pottery Barn
25
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