Growth
AAFES against its category
The biggest tracked US military commissaries & exchanges by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks AAFES's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Navy Exchange | -0.6% |
| 2 | AAFES | +6.1% |
| 3 | Marine Corps Exchange | -1.7% |
| 4 | Exchange | +6.9% |
| 5 | Coast Guard Exchange | +6.2% |
| 6 | Little Creek Commissary | -4.9% |
| 7 | Army & Air Force Exchange Service | +1.4% |
| 8 | MCAS Miramar Commissary | -5.8% |
| 9 | Hickam AFB Commissary | +8.7% |
| 10 | Commissary | +5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked AAFES locations across 25 US states. California, Kentucky, and Texas hold 35% of them.
Tracked stores by state
- California 8
- Kentucky 4
- Texas 4
- Florida 3
- Alaska 2
- Colorado 2
- Georgia 2
- Massachusetts 2
- Utah 2
- Virginia 2
- Arkansas 1
- Arizona 1
- Hawaii 1
- Illinois 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- North Dakota 1
- New York 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at AAFES
Tracked chains AAFES customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hickam AFB Commissary
100
Ft Campbell
82
Fort Carson Commissary
76
McChord AFB
73
Langley AFB Commissary
65
Peterson Commissary
58
Patrick AFB Commissary
50
Pearl Harbor
50
DeCA Fort Wainwright Commissary
49
Fort Campbell Commissary
46
More trends