Trends · data through September 2026

Luxury Car Brands & Dealers in California

Iceflower tracks 33 stores from 9 luxury car brands & dealers in California. Lexus grew fastest over the last year, ahead of Mercedes-Benz and Audi.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
33
Consumer panel
130M+

Growth ranking

Fastest-growing tracked luxury car brands & dealers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lexus and Mercedes-Benz sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Lexus ▲1 +13.2%
2 Mercedes-Benz ▼1 -1.0%
3 Audi - -4.6%
4 BMW - -13.7%
5 Volvo - -21.3%
  • Lexus
  • Mercedes-Benz
  • Audi
  • BMW
  • Porsche
  • Volvo
  • Jaguar
  • Other tracked chains

Store footprint

Store map

33 tracked store locations in California. The 7 largest tracked chains are highlighted. 0.1% of the tracked gas & auto stores here are luxury car brands & dealers, the same share as across the United States.

  • Lexus (10)
  • Mercedes-Benz (6)
  • Audi (4)
  • BMW (4)
  • Porsche (2)
  • Volvo (3)
  • Jaguar (1)
  • Other tracked chains

Top tracked chains by store count

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