Growth
Porsche against its category
The biggest tracked US luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Porsche's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mercedes-Benz
|
-1.7% |
| 2 |
L
Lexus
|
+5.0% |
| 3 |
B
BMW
|
+5.8% |
| 4 |
A
Audi
|
+8.7% |
| 5 | V Volvo | -3.7% |
| 6 | P Porsche | +15.0% |
| 7 | J Jaguar | -20.3% |
| 8 | L Land Rover | -23.4% |
| 9 | I INFINITI | -44.1% |
| 10 | G Genesis | +12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Porsche locations across 13 US states.
Tracked stores by state
- California 2
- Pennsylvania 2
- Georgia 1
- Illinois 1
- Massachusetts 1
- Minnesota 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- New York 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Porsche
Tracked chains Porsche customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carrera Cafe 51303501
100
More trends