Trends · data through August 2026

Car Dealers in California

Iceflower tracks 190 stores from 163 car dealers chains in California. Toyota grew fastest over the last year, ahead of Mossy Nissan and Volkswagen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
163
Tracked stores
190
Consumer panel
130M+

Growth ranking

Fastest-growing tracked car dealers chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Toyota and Mossy Nissan sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Toyota - +19.7%
2 M Mossy Nissan - +14.1%
3 V Volkswagen logo Volkswagen ▲1 +12.8%
4 F Ford ▼1 +6.5%
5 H Honda logo Honda - -15.3%
  • CarMax
  • Toyota
  • Mossy Nissan
  • Kearny Mesa Toyota
  • Toyota Auto Dock
  • Mercedes-Benz
  • Volkswagen
  • Other tracked chains

Store footprint

Store map

190 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • CarMax (2)
  • Toyota (6)
  • Mossy Nissan (6)
  • Kearny Mesa Toyota (1)
  • Toyota Auto Dock (1)
  • Mercedes-Benz (1)
  • Volkswagen (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Toyota 6
  • 2 M Mossy Nissan 6
  • 3 F Ford 4
  • 4 V Volkswagen logo Volkswagen 3
  • 5 H Honda logo Honda 3
  • 6 F FIRST CLASS AUTO GROUP 2
  • 7 B BMW logo BMW 2
  • 8 N Norm Reeves Honda Superstore 2
  • 9 K Kia logo Kia 2
  • 10 A Audi logo Audi 2
  • 11 T Tesla logo Tesla 2
  • 12 T Toyota of San Bernardino logo Toyota of San Bernardino 2
  • 13 L Lexus logo Lexus 2
  • 14 C CarMax logo CarMax 2
  • 15 K Ken Grody Ford 2
  • 16 T Temecula Hyundai 1
  • 17 P Perris Valley Kia 1
  • 18 V Valley Kia 1
  • 19 R Riverside Nissan 1
  • 20 D Diamond Chevrolet of San Bernardino 1
  • 21 P Puente Hills Nissan 1
  • 22 P Puente Hills Ford 1
  • 23 C Cerritos Acura 1
  • 24 C Culver City 1
  • 25 B Beverly Hills BMW 1
  • 26 S Subaru logo Subaru 1
  • 27 F Fresno Acura 1
  • 28 M MINI of Ontario 1
  • 29 E Escondido Auto Park 1
  • 30 P Palm Springs Kia logo Palm Springs Kia 1
  • 31 V Vehicle Store 1
  • 32 D Destination Motors 1
  • 33 W Woodland Ford logo Woodland Ford 1
  • 34 D Dalton Motors US 1
  • 35 C Costa Mesa GMC 1
  • 36 F Freeway Honda 1
  • 37 N Noah's Tires Shop 1
  • 38 P Premier Kia of Carlsbad 1
  • 39 N Newport Lexus 1
  • 40 V Ventura Toyota 1
  • 41 M Modesto Toyota 1
  • 42 E Elk Grove Toyota 1
  • 43 F Fairview Ford 1
  • 44 T Toyota of Anaheim 1
  • 45 L Long Beach Honda 1
  • 46 F Folsom Lake Toyota 1
  • 47 P Puente Hills Toyota 1
  • 48 B Ball Acura 1
  • 49 B Bakersfield Truck Center 1
  • 50 M Mission Viejo Kia 1

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