Trends · data through September 2026

Car Dealers in California

Iceflower tracks 1,257 stores from 1,109 car dealer chains in California. Mazda grew fastest over the last year, ahead of Ken Grody Ford and Mossy Nissan.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,109
Tracked stores
1,257
Consumer panel
130M+

Metro by metro

The leading car dealer chains in every California metro area

Tracked car dealer chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. CarMax leads in 8 metro areas, Toyota in 4 metro areas, and BMW of Mountain View in 1 metro area. 6 chains lead at least one metro area. Against their share in California as a whole, Toyota stands out in 3 metro areas, CarMax in 1 metro area.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Santa Cruz-Watsonville, CA · Visalia, CA · Yuba City, CA

No ranked chain with 5% of the metro area's spend and 3 stores there: Bakersfield-Delano, CA · Fresno, CA · Modesto, CA · Oxnard, CA · Sacramento, CA · Salinas, CA · San Jose, CA · San Luis Obispo, CA · Santa Maria, CA · Santa Rosa-Petaluma, CA · Stockton-Lodi, CA · Vallejo, CA

Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Santa Cruz-Watsonville, CA · Visalia, CA · Yuba City, CA

A metro area shows a ranking once it has at least 2 tracked car dealer chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked car dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mazda and Ken Grody Ford sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Mazda ▲3 +19.9%
2 Ken Grody Ford ▲1 +14.9%
3 Mossy Nissan - +12.5%
4 Ford ▲1 +8.6%
5 Toyota - +7.8%
6 Culver City - +7.8%
7 Honda ▼1 +5.4%
8 Nissan ▲2 +1.0%
9 CarMax - +0.6%
10 Subaru ▲1 -2.5%
11 Norm Reeves Honda - -6.7%
12 Hyundai ▼6 -32.7%
13 Kia ▼1 -33.2%
  • CarMax
  • Toyota
  • Mossy Nissan
  • Volkswagen
  • Ken Grody Ford
  • Mazda
  • Ford
  • Other tracked chains

Store footprint

Store map

1,257 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 89 of the 1,257 stores (7%); 1,073 of the 1,109 tracked chains have a single store here. 6% of the tracked gas & auto stores here are car dealers, against 7% across the United States.

  • CarMax (32)
  • Toyota (22)
  • Mossy Nissan (6)
  • Volkswagen (6)
  • Ken Grody Ford (3)
  • Mazda (4)
  • Ford (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 CarMax 32
  • 2 Toyota 22
  • 3 Hyundai 13
  • 4 Nissan 11
  • 5 Honda 11
  • 6 Ford 8
  • 7 Volkswagen 6
  • 8 Mossy Nissan 6
  • 9 Chevrolet 6
  • 10 Norm Reeves Honda 5
  • 11 Kia 5
  • 12 Mazda 4
  • 13 Subaru 4
  • 14 Ken Grody Ford 3
  • 15 Culver City 3
  • 16 Gosch Ford of Temecula 2
  • 17 Riverside Honda 2
  • 18 LA City Cars 2
  • 19 Noah's Tires Shop 2
  • 20 AutoNation Toyota 2
  • 21 Pacific Auto Center 2
  • 22 Spreen Honda 2
  • 23 Team Mazda 2
  • 24 Concord Mazda 2
  • 25 Envision Toyota 2
  • 26 AutoNation Honda 2
  • 27 Auto City 2
  • 28 Ventura Toyota 1
  • 29 Honda of Serramonte 1
  • 30 DCH Chrysler Dodge Jeep RAM FIAT 1
  • 31 Quality Chevrolet 1
  • 32 Penske Honda Ontario 1
  • 33 AutoNation Subaru Carlsbad 1
  • 34 Kearny Mesa Toyota 1
  • 35 DCH Honda Of Oxnard 1
  • 36 Riverside Kia 1
  • 37 Concord Honda 1
  • 38 Fairview Ford 1
  • 39 Haddad KIA 1
  • 40 Hayward Honda 1
  • 41 AutoNation Honda Fremont 1
  • 42 Serramonte Subaru 1
  • 43 Merced Toyota 1
  • 44 Antioch Toyota 1
  • 45 Toyota of Anaheim 1
  • 46 Jim Bone Kia 1
  • 47 Land Rover San Diego 1
  • 48 Concord Toyota 1
  • 49 Lake Elsinore Honda 1
  • 50 Livermore Lincoln 1

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