Growth
BMW against its category
The biggest tracked US luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BMW's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mercedes-Benz | -2.1% |
| 2 | Lexus | +5.4% |
| 3 | BMW | +7.4% |
| 4 | Audi | +2.2% |
| 5 | Volvo | -4.0% |
| 6 | Porsche | +17.9% |
| 7 | Land Rover | -17.5% |
| 8 | Jaguar | -14.6% |
| 9 | INFINITI | -43.1% |
| 10 | Genesis | +12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked BMW locations across 22 US states. California, Ohio, and Pennsylvania hold 30% of them.
Tracked stores by state
- California 4
- Ohio 4
- Pennsylvania 4
- Texas 4
- Florida 2
- Georgia 2
- Illinois 2
- Michigan 2
- New Jersey 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- Colorado 1
- Hawaii 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- Nevada 1
- New York 1
- South Carolina 1
Customer overlap
Who shops at BMW
Tracked chains BMW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
United BMW of Gwinnett Place CCRC
100
Sendik's
17
Heinen's
15
Plum Market
14
White Dog Cafe
13
Walt Churchill's Market
12
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