Trends · data through July 2026

Auto Rental Services in California

Iceflower tracks 118 stores from 20 auto rental services chains in California. Enterprise Rent-A-Car grew fastest over the last year, ahead of Budget Car Rental and Budget.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
118
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and Budget Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car +12.2%
2 B Budget Car Rental logo Budget Car Rental ▲1 +7.7%
3 B Budget logo Budget ▲1 -0.6%
4 A Alamo Rent A Car logo Alamo Rent A Car -1.4%
5 A Avis Car Rental logo Avis Car Rental ▼1 -2.9%
6 N National Car Rental logo National Car Rental -7.3%
7 F Fox Rent A Car logo Fox Rent A Car -9.6%
8 T Thrifty Car Rental logo Thrifty Car Rental -41.0%
9 H Hertz logo Hertz ▼1 -42.7%
  • Enterprise Rent-A-Car
  • Alamo Rent A Car
  • Budget
  • Hertz
  • National Car Rental
  • Fox Rent A Car
  • Budget Car Rental
  • Other tracked chains

Store footprint

Store map

118 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (49)
  • Alamo Rent A Car (10)
  • Budget (6)
  • Hertz (10)
  • National Car Rental (8)
  • Fox Rent A Car (3)
  • Budget Car Rental (4)
  • Other tracked chains

Top tracked chains by store count

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