Trends · data through September 2026

Auto Rental Services in California

Iceflower tracks 624 stores from 55 auto rental service chains in California. Enterprise Rent-A-Car grew fastest over the last year, ahead of Avis Car Rental and Budget Car Rental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
55
Tracked stores
624
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and Avis Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Enterprise Rent-A-Car - +6.1%
2 Avis Car Rental ▲1 +5.6%
3 Budget Car Rental - +3.8%
4 National Car Rental - +1.7%
5 Payless Car Rental ▲1 +0.4%
6 Sixt - -23.6%
7 Hertz ▼1 -47.1%
8 Dollar Car Rental - -47.5%
9 U-Save Car & Truck Rental - -48.8%
10 Thrifty Car Rental ▼1 -61.8%
  • Enterprise Rent-A-Car
  • Budget Car Rental
  • Alamo Rent A Car
  • Avis Car Rental
  • Hertz
  • National Car Rental
  • Fox Rent A Car
  • Other tracked chains

Store footprint

Store map

624 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 498 of the 624 stores (80%); 40 of the 55 tracked chains have a single store here. 3% of the tracked gas & auto stores here are auto rental services, against 2% across the United States.

  • Enterprise Rent-A-Car (272)
  • Budget Car Rental (40)
  • Alamo Rent A Car (17)
  • Avis Car Rental (80)
  • Hertz (84)
  • National Car Rental (19)
  • Fox Rent A Car (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 Enterprise Rent-A-Car 272
  • 2 Hertz 84
  • 3 Avis Car Rental 80
  • 4 Budget Car Rental 40
  • 5 Thrifty Car Rental 22
  • 6 National Car Rental 19
  • 7 Alamo Rent A Car 17
  • 8 Dollar Car Rental 17
  • 9 Payless Car Rental 10
  • 10 Sixt 8
  • 11 Fox Rent A Car 6
  • 12 U-Save Car & Truck Rental 3
  • 13 Agro Lake 2
  • 14 ACE Rent A Car 2
  • 15 Midway Car Rental 2
  • 16 Catalina Island Golf Cart 1
  • 17 Sensible Car Rental 1
  • 18 Milpas Rental 1
  • 19 All Star Floor Prep and Polish 1
  • 20 Exec Rent A Car 1
  • 21 Galpin Rent-A-Car 1
  • 22 Airport Van Rental 1
  • 23 Black & White Car Rental 1
  • 24 Centurion Lifestyle 1
  • 25 Car Ex Car Rental 1
  • 26 Courtesy Rent A Car 1
  • 27 South OC Auto 1
  • 28 ONT Car Rental 1
  • 29 Executive Van Rental 1
  • 30 KYTE 1
  • 31 Zipcar 1
  • 32 Napa Valley Car Club 1
  • 33 Silvercar 1
  • 34 Car Rental Cafe 1
  • 35 First Class Exotics 1
  • 36 Rent a relic 1
  • 37 Dirt Cheap Car Rental San Diego 1
  • 38 Car Rental Help Center 1
  • 39 21 Car Rental 1
  • 40 Eagle Car Rental 1
  • 41 Value Rental Car 1
  • 42 Allied Rent A Car 1
  • 43 United Rent-a-Car 1
  • 44 Airport Rent-A-Car 1
  • 45 United Auto Rental 1
  • 46 Sakura Rent A Car 1
  • 47 Travellers Autobarn Campervan Rentals 1
  • 48 SNA Auto Rental 1
  • 49 Martini's Auto Sales 1
  • 50 Advantage Rent A Car 1

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