Growth
Audi against its category
The biggest tracked US luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Audi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mercedes-Benz | -2.1% |
| 2 | Lexus | +5.4% |
| 3 | BMW | +7.4% |
| 4 | Audi | +2.2% |
| 5 | Volvo | -4.0% |
| 6 | Porsche | +17.9% |
| 7 | Land Rover | -17.5% |
| 8 | Jaguar | -14.6% |
| 9 | INFINITI | -43.1% |
| 10 | Genesis | +12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Audi locations across 21 US states. Texas, California, and New Jersey hold 32% of them.
Tracked stores by state
- Texas 5
- California 4
- New Jersey 4
- Virginia 4
- Florida 3
- North Carolina 3
- Minnesota 2
- New York 2
- Ohio 2
- Iowa 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Missouri 1
- Oklahoma 1
- Pennsylvania 1
- Rhode Island 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Audi
Tracked chains Audi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Reid's Fine Foods
100
Blackhawk Hardware
100
Mecklenburg County ABC Store
48
Market 32
36
David Yurman
33
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