Trends · data through September 2026

Truck Rental Services in California

Iceflower tracks 192 stores from 11 truck rental service chains in California.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
192
Consumer panel
130M+

Growth ranking

Fastest-growing tracked truck rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. U-Haul Neighborhood Dealer and Penske Truck Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U U-Haul Neighborhood Dealer logo U-Haul Neighborhood Dealer - +2.3%
2 P Penske Truck Rental logo Penske Truck Rental - -25.0%
  • U-Haul Neighborhood Dealer
  • Penske Truck Rental
  • Priceless
  • King Market Pizza
  • Budget Truck Rental
  • Doherty's Truck and Auto Rental
  • Coast Truck Rental
  • Other tracked chains

Store footprint

Store map

192 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • U-Haul Neighborhood Dealer (171)
  • Penske Truck Rental (11)
  • Priceless (1)
  • King Market Pizza (1)
  • Budget Truck Rental (2)
  • Doherty's Truck and Auto Rental (1)
  • Coast Truck Rental (1)
  • Other tracked chains

Top tracked chains by store count

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