Chain · United States · data through September 2026

Mercedes-Benz

Iceflower tracks 68 Mercedes-Benz stores across 21 US states. It ranks #1 of 12 tracked US luxury car brands & dealers by card spend. Its share of tracked category spend moved -2.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
68
States
21
Category
Luxury Car Brands & Dealers
Category rank
#1

Growth

Mercedes-Benz against its category

The biggest tracked US luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mercedes-Benz's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 Mercedes-Benz -2.1%
2 Lexus +5.4%
3 BMW +7.4%
4 Audi +2.2%
5 Volvo -4.0%
6 Porsche +17.9%
7 Land Rover -17.5%
8 Jaguar -14.6%
9 INFINITI -43.1%
10 Genesis +12.8%

Share of tracked category spend, indexed

100 96.4 2024 Q4 2026 Q3

Store footprint

Store map

68 tracked Mercedes-Benz locations across 21 US states. Florida, Texas, and California hold 40% of them.

Customer overlap

Who shops at Mercedes-Benz

Tracked chains Mercedes-Benz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Mercedes-Benz of Orange Park 100
Mercedes-Benz of San Antonio 50
CHANEL 15
Gucci 14
Wynn's Market 13
Hermès 10
Nam Dae Mun Farmers Market 9

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