Trends · data through September 2026

Luxury Car Brands & Dealers in the United States

Iceflower tracks 274 stores from 12 luxury car brands & dealers in the United States. Porsche grew fastest over the last year, ahead of Genesis and The Collection.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
274
Consumer panel
130M+

Growth ranking

Fastest-growing tracked luxury car brands & dealers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Porsche and Genesis sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Porsche ▲3 +15.0%
2 G Genesis - +12.3%
3 T The Collection - +10.7%
4 A Audi logo Audi - +8.7%
5 B BMW logo BMW - +5.8%
6 L Lexus logo Lexus - +5.0%
7 M Mercedes-Benz logo Mercedes-Benz - -1.7%
8 V Volvo ▲1 -3.7%
9 J Jaguar ▼2 -20.3%
10 L Land Rover ▼1 -23.4%
11 I INFINITI ▼1 -44.1%
  • Mercedes-Benz
  • Lexus
  • BMW
  • Audi
  • Volvo
  • Porsche
  • Jaguar
  • Other tracked chains

Store footprint

Store map

274 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Mercedes-Benz (55)
  • Lexus (47)
  • BMW (35)
  • Audi (39)
  • Volvo (11)
  • Porsche (15)
  • Jaguar (14)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.