Growth
Volkswagen against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Volkswagen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
44 tracked Volkswagen locations across 22 US states. California, Florida, and Pennsylvania hold 32% of them.
Tracked stores by state
- California 6
- Florida 4
- Pennsylvania 4
- Louisiana 3
- New Jersey 3
- Idaho 2
- Illinois 2
- Indiana 2
- New Hampshire 2
- New York 2
- Ohio 2
- Texas 2
- Arkansas 1
- Georgia 1
- Iowa 1
- Minnesota 1
- Mississippi 1
- Oregon 1
- South Carolina 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Volkswagen
Tracked chains Volkswagen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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