Chain · United States · data through August 2026

V Volkswagen logo Volkswagen

Iceflower tracks 12 Volkswagen stores across 8 US states. It ranks #17 of 3,212 tracked US car dealers chains by card spend. Its share of tracked category spend moved -18.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
12
States
8
Category
Car Dealer
Category rank
#17

Growth

Volkswagen against its category

The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Volkswagen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C CarMax logo CarMax +0.8%
2 H Honda logo Honda +18.0%
3 T Toyota -1.7%
4 M Mercedes-Benz logo Mercedes-Benz +13.3%
5 L Lexus logo Lexus -1.9%
6 B BMW logo BMW +11.2%
7 H Hyundai logo Hyundai 0.0%
8 F Ford +6.4%
9 K Kia logo Kia +9.6%
10 S Subaru logo Subaru -1.5%
17 V Volkswagen logo Volkswagen -18.0%

Share of tracked category spend, indexed

100 82.1 2024 Q1 2025 Q4

Store footprint

Store map

12 tracked Volkswagen locations across 8 US states.

Tracked stores by state

Customer overlap

Who shops at Volkswagen

Tracked chains Volkswagen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

V Volkswagen of America 100
W Whidbey Island Bee Farm 30
F Fuel One logo Fuel One 18
M MCAS Miramar Commissary logo MCAS Miramar Commissary 17
B Barons Market logo Barons Market 17
H Hy-Vee Distribution logo Hy-Vee Distribution 16
T Tropical Sno Ankeny 16
H Hy-Vee logo Hy-Vee 16
S Samcor Fuel & Tobacco 15
N NAS Whidbey Island Commissary logo NAS Whidbey Island Commissary 15

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