Growth
Honda against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
107 tracked Honda locations across 34 US states. California, Texas, and Florida hold 29% of them.
Tracked stores by state
- California 11
- Texas 11
- Florida 9
- Indiana 5
- Tennessee 5
- Georgia 4
- Illinois 4
- Maryland 4
- North Carolina 4
- Ohio 4
- Virginia 4
- Arizona 3
- Connecticut 3
- Massachusetts 3
- New Jersey 3
- New York 3
- Utah 3
- Washington 3
- Arkansas 2
- Louisiana 2
- Pennsylvania 2
- South Carolina 2
- Wisconsin 2
- Colorado 1
- Delaware 1
- Idaho 1
- Kentucky 1
- Missouri 1
- Mississippi 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at Honda
Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends