Chain · United States · data through August 2026

H Honda logo Honda

Iceflower tracks 44 Honda stores across 20 US states. It ranks #2 of 3,212 tracked US car dealers chains by card spend. Its share of tracked category spend moved +18.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
44
States
20
Category
Car Dealer
Category rank
#2

Growth

Honda against its category

The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C CarMax logo CarMax +0.8%
2 H Honda logo Honda +18.0%
3 T Toyota -1.7%
4 M Mercedes-Benz logo Mercedes-Benz +13.3%
5 L Lexus logo Lexus -1.9%
6 B BMW logo BMW +11.2%
7 H Hyundai logo Hyundai 0.0%
8 F Ford +6.4%
9 K Kia logo Kia +9.6%
10 S Subaru logo Subaru -1.5%

Share of tracked category spend, indexed

100 111.6 2024 Q1 2025 Q4

Store footprint

Store map

44 tracked Honda locations across 20 US states.

Customer overlap

Who shops at Honda

Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Q Quantico MCB Commissary logo Quantico MCB Commissary 100
M Mary Washington Healthcare logo Mary Washington Healthcare 99
Q Quantico Gym 70
W Wa Dol Lic & Reg 07993 65
M McChord AFB 57
M McChord Field Commissary logo McChord Field Commissary 53
C Corporate Office Furniture 46
V Village Creamery 44
R RARE CrossFit 42

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