Chain · United States · data through September 2026

Honda

Iceflower tracks 107 Honda stores across 34 US states. It ranks #3 of 14,737 tracked US car dealer chains by card spend. Its share of tracked category spend moved +8.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
107
States
34
Category
Car Dealer
Category rank
#3

Growth

Honda against its category

The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 CarMax -0.9%
2 Toyota +2.5%
3 Honda +8.2%
4 Hyundai -5.7%
5 Subaru +9.9%
6 Nissan -1.8%
7 Kia +4.0%
8 Ford -10.8%
9 Priority Toyota +2.4%
10 Volkswagen +0.3%

Share of tracked category spend, indexed

100 122.4 2024 Q4 2026 Q3

Store footprint

Store map

107 tracked Honda locations across 34 US states. California, Texas, and Florida hold 29% of them.

Customer overlap

Who shops at Honda

Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Mary Washington Healthcare 100
Quantico MCB Commissary 100
Quantico Gym 81
Annapolis NAS Commissary 64
Briar Patch 59
Fort Eisenhower Commissary 41
Nambe Falls Travel Center 37
Avanyu Travel Plaza 36

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