Growth
Honda against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honda's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
-4.9% |
| 2 | T Toyota | +4.9% |
| 3 |
H
Honda
|
+2.8% |
| 4 |
H
Hyundai
|
-8.9% |
| 5 |
N
Nissan
|
+8.0% |
| 6 |
S
Subaru
|
+6.2% |
| 7 |
K
Kia
|
+7.4% |
| 8 |
V
Volkswagen
|
+8.0% |
| 9 | F Ford | -15.6% |
| 10 | R Rush Truck Centers | -1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
103 tracked Honda locations across 32 US states.
Tracked stores by state
- Florida 11
- Texas 11
- California 10
- Georgia 6
- New York 5
- North Carolina 4
- New Jersey 4
- Virginia 4
- Washington 4
- Arizona 3
- Illinois 3
- Massachusetts 3
- Maryland 3
- Ohio 3
- South Carolina 3
- Tennessee 3
- Utah 3
- Arkansas 2
- Connecticut 2
- Indiana 2
- Louisiana 2
- Pennsylvania 2
- Delaware 1
- Iowa 1
- Idaho 1
- Kentucky 1
- Missouri 1
- New Hampshire 1
- Oklahoma 1
- Oregon 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Honda
Tracked chains Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quantico MCB Commissary
100
Quantico MCB Commissary
100
M
Mary Washington Healthcare
80
Mary Washington Healthcare
80
W
Wa Dol Lic & Reg 07993
38
F
Fort Eisenhower Commissary
33
H
Highland Park Market
32
Highland Park Market
32
P
Paul's Fruit Market
29
M
McChord AFB
28
S
Sheehy Toyota
26
More trends