Chain · United States · data through September 2026

Subaru

Iceflower tracks 49 Subaru stores across 22 US states. It ranks #5 of 14,737 tracked US car dealer chains by card spend. Its share of tracked category spend moved +9.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
49
States
22
Category
Car Dealer
Category rank
#5

Growth

Subaru against its category

The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subaru's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 CarMax -0.9%
2 Toyota +2.5%
3 Honda +8.2%
4 Hyundai -5.7%
5 Subaru +9.9%
6 Nissan -1.8%
7 Kia +4.0%
8 Ford -10.8%
9 Priority Toyota +2.4%
10 Volkswagen +0.3%

Share of tracked category spend, indexed

100 110.6 2024 Q4 2026 Q3

Store footprint

Store map

49 tracked Subaru locations across 22 US states. Florida, California, and New Jersey hold 33% of them.

Customer overlap

Who shops at Subaru

Tracked chains Subaru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Suba 100
Jack Hanania Buick GMC 71
Johnson Subaru 61
Local Acres Marketplace 29
Mark Martin's Auto World 23
Newport Ave Market 15

More trends

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