Growth
Kia against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
50 tracked Kia locations across 26 US states. California, Florida, and Georgia hold 26% of them.
Tracked stores by state
- California 5
- Florida 4
- Georgia 4
- New Jersey 3
- Ohio 3
- South Carolina 3
- Texas 3
- Alabama 2
- Colorado 2
- North Carolina 2
- New York 2
- Pennsylvania 2
- Washington 2
- Arizona 1
- Connecticut 1
- Iowa 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- New Mexico 1
- Oregon 1
- Virginia 1
Customer overlap
Who shops at Kia
Tracked chains Kia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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