Growth
Ford against its category
The biggest tracked US car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ford's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
32 tracked Ford locations across 19 US states.
Tracked stores by state
- California 4
- Texas 4
- Florida 3
- Georgia 2
- North Carolina 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Arkansas 1
- Iowa 1
- Idaho 1
- Indiana 1
- Maryland 1
- Michigan 1
- Missouri 1
- New York 1
- Tennessee 1
- Utah 1
- West Virginia 1
Customer overlap
Who shops at Ford
Tracked chains Ford customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends