Growth
Supervalu against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supervalu's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Supervalu locations across 9 US states. Mississippi, Louisiana, and Wisconsin hold 57% of them.
Tracked stores by state
- Mississippi 4
- Louisiana 2
- Wisconsin 2
- Georgia 1
- Indiana 1
- Michigan 1
- Minnesota 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Supervalu
Tracked chains Supervalu customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Miller Super Valu
100
Little Giant Grocery
43
Tangent Outfitters
36
Lakeshore Convenience
35
South Milford Landing
32
Potawatomi Carter Casino Hotel
32
Waubee Lodge
31
Everyday People Cafe
31
The Farmhouse Deli & Pantry
30
Maple Square Fuel & Wash
29
More trends