Trends · data through September 2026

Liquor Stores in Wisconsin

Iceflower tracks 411 stores from 385 liquor store chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
385
Tracked stores
411
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ayra's Liquor and Cigar and Liquor Depot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ayra's Liquor and Cigar - -8.9%
2 Liquor Depot - -15.6%
  • Discount Liquor
  • Otto's Wine and Spirits
  • Timers Beverage Center
  • Super One Liquor
  • Ayra's Liquor and Cigar
  • Hampton Beverage
  • Arbee's Liquor
  • Other tracked chains

Store footprint

Store map

411 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 12 of the 411 stores (3%); 362 of the 385 tracked chains have a single store here. 17% of the tracked grocery & convenience stores here are liquor stores, against 22% across the United States.

  • Discount Liquor (2)
  • Otto's Wine and Spirits (2)
  • Timers Beverage Center (1)
  • Super One Liquor (2)
  • Ayra's Liquor and Cigar (3)
  • Hampton Beverage (2)
  • Arbee's Liquor (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Ayra's Liquor and Cigar 3
  • 2 Liquor Depot 3
  • 3 Star Liquor 2
  • 4 Neil's Liquor 2
  • 5 Cheers 2
  • 6 North End Beverage Center 2
  • 7 Cellars Fine Wine & Spirits 2
  • 8 Dan's Liquor 2
  • 9 Village Liquor 2
  • 10 BuyRite Liquors 2
  • 11 J & S Liquor Store 2
  • 12 Superior Discount Liquor 2
  • 13 Steve's Liquor 2
  • 14 Otto's Beverage Center 2
  • 15 Otto’s Wine & Spirits 2
  • 16 Discount Liquor 2
  • 17 Super One Liquor 2
  • 18 Arbee's Liquor 2
  • 19 Hampton Beverage 2
  • 20 Otto's Wine and Spirits 2
  • 21 DeVine Liquors 2
  • 22 Super Bottle Depot 1
  • 23 Waterford Liquor 1
  • 24 South Side Liquor & Grocery 1
  • 25 Americas Liquor 1
  • 26 The Liquor Cabinet 1
  • 27 New Berlin Liquor 1
  • 28 Tasting Room 1
  • 29 Abby County Market 1
  • 30 Waterford Wine Co. 1
  • 31 Gill Liquor 1
  • 32 Geneva Liquors 1
  • 33 Lucky's Wine & More 1
  • 34 G & K Liquor Mart 1
  • 35 Chicone's Liquor Mart 1
  • 36 Valley Liquor 1
  • 37 Flannery's II Liquor Store 1
  • 38 The Vineyard Wine & Spirits 1
  • 39 Friendly Liquor Store 1
  • 40 Elkhorn Wine and Spirits 1
  • 41 Smith Beer & Liquor Mart 1
  • 42 Sal's Beer & Wine 1
  • 43 Seven Star Liquor 1
  • 44 ABC Liquor & Beer Depot 1
  • 45 J R Liquor 1
  • 46 Breeze Thru Wine and Spirits 1
  • 47 La Luna Liquor 1
  • 48 Big Jim's Liquor 1
  • 49 United Steaks and Spirits 1
  • 50 Steve's Liquors 1

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