Trends · data through August 2026

Liquor Stores in Wisconsin

Iceflower tracks 239 stores from 224 liquor stores chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
224
Tracked stores
239
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Total Wine & More and Ayra's Liquor and Cigar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Total Wine & More logo Total Wine & More - +9.8%
2 A Ayra's Liquor and Cigar - -2.3%
  • Total Wine & More
  • Discount Liquor
  • Otto's Wine and Spirits
  • Timers Beverage Center
  • Ayra's Liquor and Cigar
  • Arbee's Liquor
  • Aman's Beer + Wine
  • Other tracked chains

Store footprint

Store map

239 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Total Wine & More (5)
  • Discount Liquor (2)
  • Otto's Wine and Spirits (2)
  • Timers Beverage Center (1)
  • Ayra's Liquor and Cigar (3)
  • Arbee's Liquor (2)
  • Aman's Beer + Wine (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Total Wine & More logo Total Wine & More 5
  • 2 A Ayra's Liquor and Cigar 3
  • 3 L Liquor Depot logo Liquor Depot 2
  • 4 O Otto's Beverage Center 2
  • 5 S Superior Discount Liquor 2
  • 6 N Neil's Liquor 2
  • 7 S Super One Liquor 2
  • 8 O Otto’s Wine & Spirits 2
  • 9 D Discount Liquor 2
  • 10 A Arbee's Liquor 2
  • 11 O Otto's Wine and Spirits 2
  • 12 A Americas Liquor 1
  • 13 B Brown Deer Liquor 1
  • 14 F Flannery's II Liquor Store 1
  • 15 D Dream Liquor 1
  • 16 S Steve's Liquors 1
  • 17 S Sunrise Liquor 1
  • 18 E Elkhorn Wine and Spirits 1
  • 19 N Nonfiction Natural Wines 1
  • 20 S Super Bottle Depot 1
  • 21 S Sunshine liquor 1
  • 22 R Regent Street Liquor 1
  • 23 F Fusion Liquor 1
  • 24 M Mid City Liquor 1
  • 25 J J & G Liquor 1
  • 26 S South Milwaukee Liquor 1
  • 27 T The Vineyard Wine & Spirits 1
  • 28 L Lincoln Food and Liquor 1
  • 29 T Tasting Room 1
  • 30 O One Stop Food and Liquor 1
  • 31 W Waterford Wine Co. logo Waterford Wine Co. 1
  • 32 U University Avenue Liquor 1
  • 33 S Silver Spring Liquor 1
  • 34 S Scottys liquor 1
  • 35 S Sundeep Liquor 1
  • 36 N National Grocery & Liquor 1
  • 37 W Waterford Liquor 1
  • 38 B Big Jim's Liquor 1
  • 39 D Downtown Beverage 1
  • 40 E Express Liquor and Tobacco 1
  • 41 A American Liquor 1
  • 42 F Friendly Liquor Store 1
  • 43 T The Bottle 1
  • 44 N New Berlin Liquor 1
  • 45 G Geneva Liquors 1
  • 46 W Westbrook Liquor 1
  • 47 S South Side Liquor & Grocery 1
  • 48 B Bruno's Liquors 1
  • 49 G G & K Liquor Mart 1
  • 50 P Polina's Liquor 1

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