Growth
Turner's Outdoorsman against its category
The biggest tracked US tactical, hunting & fishing chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Turner's Outdoorsman's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | 5.11 Tactical | -3.9% |
| 2 | Turner's Outdoorsman | +5.0% |
| 3 | Fin Feather Fur Outfitters | +4.1% |
| 4 | Orvis | -23.6% |
| 5 | General Jackson's Inc | +2.4% |
| 6 | Mohawk Army Navy | +0.8% |
| 7 | Smith Farm Supply | +12.7% |
| 8 | SITKA Gear | +9.7% |
| 9 | Englund Marine & Industrial Supply | - |
| 10 | Bucks & Jakes Outfitters | +13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Turner's Outdoorsman locations across 2 US states. California holds 95% of them.
Tracked stores by state
- California 35
- Arizona 2
Customer overlap
Who shops at Turner's Outdoorsman
Tracked chains Turner's Outdoorsman customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dirty Bird Guns and Ammo
100
Route 66 Shooting Sports Park
83
Discount Gun Mart
75
Ammo Bros
61
LAX Ammunition San Diego
60
ampm
55
2nd Amendment Zone
55
Camarillo Gun Store
49
US Patriot Armory
49
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