Trends · data through September 2026

Financial Advisors & Retirement Plans in the United States

Iceflower tracks 1,264 stores from 1,188 financial advisors & retirement plans in the United States. Morgan Stanley grew fastest over the last year, ahead of Pack Tax and Fiserv.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,188
Tracked stores
1,264
Consumer panel
130M+

Growth ranking

Fastest-growing tracked financial advisors & retirement plans

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morgan Stanley and Pack Tax sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morgan Stanley logo Morgan Stanley - +16.3%
2 P Pack Tax logo Pack Tax ▲1 +15.4%
3 F Fiserv logo Fiserv - +11.6%
4 E Express Tax ▲1 +6.9%
5 B Block Advisors - +5.0%
6 E Edward Jones logo Edward Jones - -1.1%
7 E Empower ▼2 -22.3%
  • Multiservicios Hispanos
  • Benton County Tax Coll
  • Prime Financial Services
  • JRJ Income Tax Services
  • Chapman Financial Services
  • Levy County Tax Collector
  • Paramount Tax & Accounting
  • Other tracked chains

Store footprint

Store map

1,264 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Multiservicios Hispanos (1)
  • Benton County Tax Coll (1)
  • Prime Financial Services (1)
  • JRJ Income Tax Services (1)
  • Chapman Financial Services (1)
  • Levy County Tax Collector (1)
  • Paramount Tax & Accounting (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Morgan Stanley logo Morgan Stanley 12
  • 2 E Empower 8
  • 3 E Edward Jones logo Edward Jones 6
  • 4 E Express Tax 6
  • 5 B Block Advisors 5
  • 6 O One Stop Tax Services Inc 5
  • 7 F Fiserv logo Fiserv 4
  • 8 C Creative Planning 4
  • 9 C Community Tax 4
  • 10 P Pack Tax logo Pack Tax 3
  • 11 T The Tax Office 3
  • 12 M Michael Hall 3
  • 13 P Professional Tax Services 2
  • 14 F Family Tax Service 2
  • 15 T Tax 29 logo Tax 29 2
  • 16 P Pacific Tax Service 2
  • 17 U United Pro Tax 2
  • 18 F Financial District 2
  • 19 B Bookkeeping by Blanche 1
  • 20 S Staley's Tax Service 1
  • 21 A Andrade Income Tax 1
  • 22 U Unity Services 1
  • 23 G GCM Tax Pros 1
  • 24 J Joseph J Montone & Co Inc 1
  • 25 C Christopher Conti 1
  • 26 R Reyna's Tax Service 1
  • 27 M MND Accounting 1
  • 28 Q Quigley Tax Services 1
  • 29 E Etc Service Inc 1
  • 30 N Newlin & Associates 1
  • 31 T Tax Centers of America 1
  • 32 T Tiernan & Associates 1
  • 33 J JMU Tax and Financial Services 1
  • 34 A Arizona Financial Plan 1
  • 35 T Tax Hub Solutions 1
  • 36 L Lopez & Company 1
  • 37 C Conlon Tax Service 1
  • 38 B Best Quick Tax Returns 1
  • 39 B Budget Business Services 1
  • 40 F Fountain Arrington Bass Mercer & Lee 1
  • 41 J Jack Skehan & Associates 1
  • 42 E Elite Accounting, Inc 1
  • 43 P Pro Tax Financial Services 1
  • 44 E Elmas Tax Service LLC 1
  • 45 N Nicastro Accounting Services 1
  • 46 J JB Accounting & Tax 1
  • 47 R Riley Tax Services 1
  • 48 C CNY Tax Experts 1
  • 49 D Daniels & Associates Tax Services 1
  • 50 S Stephens & Lawson CPA 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.