Growth
Empire Beauty School against its category
The biggest tracked US specialty school chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Empire Beauty School's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Fred Astaire Dance Studios | -11.0% |
| 2 | Arthur Murray Dance Studio | -15.1% |
| 3 | School of Rock | +1.0% |
| 4 | Paul Mitchell The School | -19.3% |
| 5 | Empire Beauty School | +14.2% |
| 6 | Teachers of Tomorrow | - |
| 7 | Aqua-Tots Swim School | - |
| 8 | NYU Grossman School of Medicine | - |
| 9 | Iowa State University College of Veterinary Medicine | -11.0% |
| 10 | The Salon Professional Academy | -14.4% |
Share of tracked category spend, indexed
Store footprint
Store map
70 tracked Empire Beauty School locations across 21 US states. Pennsylvania, Georgia, and Kentucky hold 40% of them.
Tracked stores by state
- Pennsylvania 16
- Georgia 6
- Kentucky 6
- North Carolina 5
- Michigan 4
- Virginia 4
- Arizona 3
- Colorado 3
- Florida 3
- Tennessee 3
- Illinois 2
- Indiana 2
- Maryland 2
- Minnesota 2
- New Hampshire 2
- New Jersey 2
- Maine 1
- New York 1
- Ohio 1
- Rhode Island 1
- Wisconsin 1
Customer overlap
Who shops at Empire Beauty School
Tracked chains Empire Beauty School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends