Trends · data through September 2026

Tour Operators in the United States

Iceflower tracks 715 stores from 660 tour operator chains in the United States. Hornblower Cruises & Events grew fastest over the last year, ahead of St. Louis and City Cruises Washington DC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
660
Tracked stores
715
Consumer panel
130M+

Growth ranking

Fastest-growing tracked tour operator chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hornblower Cruises & Events and St. Louis sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hornblower Cruises & Events ▲1 +5.5%
2 St. Louis ▲1 +3.9%
3 City Cruises Washington DC - -18.8%
4 Albuquerque ▲1 -21.1%
5 Big Bus Tours ▲1 -30.0%
6 MyFlight Tours ▼2 -46.9%
7 Outdoor Adventures ▼2 -62.5%
  • Kualoa Ranch
  • Cambridge
  • Captain Hirams River King
  • Kensington Tours
  • Alaska Railroad
  • FRS Clipper
  • TopView Sightseeing
  • Other tracked chains

Store footprint

Store map

715 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 18 of the 715 stores (3%); 625 of the 660 tracked chains have a single store here.

  • Kualoa Ranch (1)
  • Cambridge (3)
  • Captain Hirams River King (1)
  • Kensington Tours (1)
  • Alaska Railroad (1)
  • FRS Clipper (1)
  • TopView Sightseeing (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Hornblower Cruises & Events 4
  • 2 Outdoor Adventures 4
  • 3 Big Bus Tours 4
  • 4 City Cruises Washington DC 3
  • 5 Papillon Grand Canyon Helicopters 3
  • 6 MyFlight Tours 3
  • 7 Albuquerque 3
  • 8 St. Louis 3
  • 9 Cambridge 3
  • 10 Sea Screamer 3
  • 11 Puget Sound Express 2
  • 12 StarLite Cruises 2
  • 13 First Lady 2
  • 14 Black Hills 2
  • 15 Scenic Helicopter Tours 2
  • 16 Goulding's Lodge 2
  • 17 Hawaii Tours 2
  • 18 Hilton Head Island 2
  • 19 Pirate Water Taxi 2
  • 20 Outer Island Excursions 2
  • 21 Shoreline Sightseeing 2
  • 22 Open Top Sightseeing 2
  • 23 Tiki Taxi and Cruises 2
  • 24 Goodtime III 2
  • 25 Flagship Cruises & Events 2
  • 26 Adventures in Paradise 2
  • 27 Royal Gorge Bridge 2
  • 28 Save the Bay 2
  • 29 Zion Guru 2
  • 30 Kactus Jock 2
  • 31 Capitol River Cruises 2
  • 32 Odyssey Cruises 2
  • 33 Sky Railway 1
  • 34 Fish Onn, LLC 1
  • 35 Roberts Hawaii 1
  • 36 Louisville Historic Tours 1
  • 37 Southern Charm Rides 1
  • 38 Ragin Cajun Airboat Tours 1
  • 39 Twister Airboat Rides 1
  • 40 St George Street 1
  • 41 Lost Isle Adventures 1
  • 42 Fun 2 Dive Manatee Tours 1
  • 43 Spongeorama Cruise Lines 1
  • 44 Blue & Gold Fleet 1
  • 45 Flippers Fun Boat Clearwater 1
  • 46 Gateway Arch Riverboats 1
  • 47 Galveston Duck Tours 1
  • 48 Adventure Kayak Florida 1
  • 49 Celebrity Cruises 1
  • 50 Bellair Tours & Adventures 1

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