Growth
Paul Mitchell The School against its category
The biggest tracked US specialty school chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paul Mitchell The School's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Fred Astaire Dance Studios | -11.0% |
| 2 | Arthur Murray Dance Studio | -15.1% |
| 3 | School of Rock | +1.0% |
| 4 | Paul Mitchell The School | -19.3% |
| 5 | Empire Beauty School | +14.2% |
| 6 | Teachers of Tomorrow | - |
| 7 | Aqua-Tots Swim School | - |
| 8 | NYU Grossman School of Medicine | - |
| 9 | Iowa State University College of Veterinary Medicine | -11.0% |
| 10 | The Salon Professional Academy | -14.4% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Paul Mitchell The School locations across 22 US states. California, Ohio, and North Carolina hold 34% of them.
Customer overlap
Who shops at Paul Mitchell The School
Tracked chains Paul Mitchell The School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends