Trends · data through September 2026

Personal Services in Florida

Iceflower tracks 409 stores from 387 personal service chains in Florida. iBrow Experts grew fastest over the last year, ahead of Brazilian Waxing By Sisters and Naples Wax Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
387
Tracked stores
409
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. iBrow Experts and Brazilian Waxing By Sisters sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 iBrow Experts - +2.3%
2 Brazilian Waxing By Sisters - -9.6%
3 Naples Wax Center - -26.8%
4 Brazils Waxing Center - -65.2%
  • iBrow Experts
  • River City Nails and Day Spa
  • Gulf Coast Cosmetics
  • Skin NV
  • Watt Plastic Surgery & Med Spa
  • Aqua Plastic Surgery
  • Pampered Peach
  • Other tracked chains

Store footprint

Store map

409 tracked store locations in Florida. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 15 of the 409 stores (4%); 372 of the 387 tracked chains have a single store here. 2% of the tracked other stores here are personal services, the same share as across the United States.

  • iBrow Experts (3)
  • River City Nails and Day Spa (1)
  • Gulf Coast Cosmetics (1)
  • Skin NV (1)
  • Watt Plastic Surgery & Med Spa (1)
  • Aqua Plastic Surgery (1)
  • Pampered Peach (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Brazilian Waxing By Sisters 4
  • 2 iBrow Experts 3
  • 3 Brazils Waxing Center 3
  • 4 Naples Wax Center 3
  • 5 Alterations by Kim 2
  • 6 sugaringLA 2
  • 7 Shoe Doctor 2
  • 8 Beyond the Soap 2
  • 9 Brazilian Beekini Wax 2
  • 10 Ultimate Image Cosmetic Medical Center 2
  • 11 The Beauty Clinic 2
  • 12 Threading Diva 2
  • 13 Threading and More 2
  • 14 Laser by Nicole 2
  • 15 Linda Muniz 1
  • 16 Shoe Rescue 1
  • 17 Orlando Institute 1
  • 18 Wellness Medical Center and Spa 1
  • 19 Wax Shack 1
  • 20 Eyebrow Threading by Rita 1
  • 21 Noble Center For Health & Healing 1
  • 22 Wax Spa 1
  • 23 Changing Faces Skin Care 1
  • 24 Smooth Addiction 1
  • 25 L. Moore Aesthetics 1
  • 26 Brow Boutique Miramar 1
  • 27 Sol Beauty Lounge 1
  • 28 Sew & Fix 1
  • 29 Oculofacial Surgery and Cosmetic Laser Institute 1
  • 30 Katy Studios 1
  • 31 Clear Skin Dermatology 1
  • 32 The Jax Aesthetician 1
  • 33 Peaches and Co 1
  • 34 Anti Aging Skincare Clinic 1
  • 35 Naturally Yours Hair Solutions 1
  • 36 MeTime Salon 1
  • 37 Box Office Hair 1
  • 38 Face ll Face Aesthetics 1
  • 39 McKinley Taxidermy 1
  • 40 Sugaring Wax Center 1
  • 41 Laser 360 1
  • 42 BumbleBee Waxing & More 1
  • 43 Bluewater Spa 1
  • 44 Limitless Me Wellness 1
  • 45 Barba Skin Clinic 1
  • 46 Laser Associates of Northwest Florida 1
  • 47 KL Wax Studios 1
  • 48 Sublime Wax & Beauty Bar 1
  • 49 Adrian The Shoe Master 1
  • 50 Lakeland Massage & Skincare 1

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