Trends · data through September 2026

Personal Services in California

Iceflower tracks 551 stores from 504 personal service chains in California. Skin Essence Clinic grew fastest over the last year, ahead of Perfect Threading and Layla Threading.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
504
Tracked stores
551
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Skin Essence Clinic and Perfect Threading sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Skin Essence Clinic ▲1 +13.3%
2 Perfect Threading ▲1 +13.0%
3 Layla Threading - +5.6%
4 Wax Candy - +1.9%
5 Anthony's Shoe Repair - +1.5%
6 i Brow Bar Pinole - -2.5%
7 SEV Laser - -10.5%
8 Kiki Brows ▼2 -14.7%
  • Anastasia Beverly Hills Brow Studio at Nordstrom
  • Skinsational Skincare
  • Beauty by Dolly
  • Iconic Skin Clinic
  • Watercourse Way
  • NS Threading
  • Brazilian Wax Boutique
  • Other tracked chains

Store footprint

Store map

551 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 24 of the 551 stores (4%); 477 of the 504 tracked chains have a single store here. 2% of the tracked other stores here are personal services, the same share as across the United States.

  • Anastasia Beverly Hills Brow Studio at Nordstrom (1)
  • Skinsational Skincare (1)
  • Beauty by Dolly (1)
  • Iconic Skin Clinic (1)
  • Watercourse Way (1)
  • NS Threading (2)
  • Brazilian Wax Boutique (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 SEV Laser 7
  • 2 Layla Threading 6
  • 3 Perfect Threading 4
  • 4 Anthony's Shoe Repair 4
  • 5 Skin Essence Clinic 3
  • 6 Kiki Brows 3
  • 7 Wax Candy 3
  • 8 i Brow Bar Pinole 3
  • 9 Sugar Cove 2
  • 10 Shop Good 2
  • 11 Cultura 2
  • 12 Shoe Repair 2
  • 13 Evershine Threading 2
  • 14 Deluxe Beaute Spa 2
  • 15 Deluxe Shoe Repair 2
  • 16 Shoe Lab 2
  • 17 Luv Threading Studio 2
  • 18 Shoe Wiz 2
  • 19 Belle Threading Studio 2
  • 20 NS Threading 2
  • 21 Star Threading 2
  • 22 Beauty by Nat 1
  • 23 Maselli Brothers Shoe and Luggage 1
  • 24 New Look Threading Salon 1
  • 25 Skin Care By Lisa 1
  • 26 Mel's Shoe Clinic 1
  • 27 Heel Quik Shoe Repair 1
  • 28 The Cobbler's Bench 1
  • 29 OC Waxing 1
  • 30 Milan Stations 1
  • 31 Bonita Shoe Repair 1
  • 32 Mila Threading 1
  • 33 Art of strings 1
  • 34 Dazzle Nail Spa 1
  • 35 The Shoe Repair Shop 1
  • 36 Saje Wellness 1
  • 37 Invisahair 1
  • 38 Rani Eyebrow Threading 1
  • 39 Tim's Shoe Repair 1
  • 40 Radiantly Bare 1
  • 41 Renew Face and Body 1
  • 42 Jeffs Cleaners 1
  • 43 dick & jane waxing 1
  • 44 Wax Pink 1
  • 45 Best Hair System 1
  • 46 Silk Threading Salon 1
  • 47 Coastal Electrolysis 1
  • 48 Brazil Appeal Waxing 1
  • 49 Skin Aesthetics 1
  • 50 The Electrolysis Expert 1

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