Growth
Royal Inn against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Inn's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
+1.6% |
| 2 |
R
Red Roof
|
-2.4% |
| 3 |
S
Super 8
|
-3.4% |
| 4 | B Budget Inn | -1.0% |
| 5 | E Excalibur | -1.4% |
| 6 | R Red Carpet Inn | +0.5% |
| 7 |
K
Knights Inn
|
+0.4% |
| 8 | I Inn at Schofield Barracks | - |
| 9 | E Economy Inn | -3.7% |
| 10 | G Geneva Motel | -3.8% |
| 11 | R Royal Inn | - |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Royal Inn locations across 17 US states.
Tracked stores by state
- Georgia 3
- New York 3
- Texas 3
- California 2
- Florida 2
- Indiana 2
- North Carolina 2
- Tennessee 2
- Virginia 2
- Arizona 1
- Kentucky 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Oregon 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Royal Inn
Tracked chains Royal Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MARTIN’S
63
MARTIN’S
63
M
Mecklenburg County ABC Store
16
Mecklenburg County ABC Store
16
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