Growth
Deluxe Inn against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deluxe Inn's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
+1.6% |
| 2 |
R
Red Roof
|
-2.4% |
| 3 |
S
Super 8
|
-3.4% |
| 4 | B Budget Inn | -1.0% |
| 5 | E Excalibur | -1.4% |
| 6 | R Red Carpet Inn | +0.5% |
| 7 |
K
Knights Inn
|
+0.4% |
| 8 | I Inn at Schofield Barracks | - |
| 9 | E Economy Inn | -3.7% |
| 10 | G Geneva Motel | -3.8% |
| 18 | D Deluxe Inn | +0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Deluxe Inn locations across 11 US states.
Tracked stores by state
- Texas 3
- South Carolina 2
- Arkansas 1
- Arizona 1
- California 1
- Florida 1
- Georgia 1
- Indiana 1
- Maryland 1
- Michigan 1
- North Carolina 1
Customer overlap
Who shops at Deluxe Inn
Tracked chains Deluxe Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Yamashiro Hollywood
100
More trends