Growth
H Mart against its category
The biggest tracked US Asian supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H Mart's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Mart | +15.4% |
| 2 | 99 Ranch Market | +5.2% |
| 3 | Lotte Plaza Market | -1.3% |
| 4 | Island Pacific Seafood Market | +4.9% |
| 5 | Nam Dae Mun Farmers Market | +13.4% |
| 6 | Seafood City Supermarket | -63.1% |
| 7 | Mitsuwa Marketplace | -1.2% |
| 8 | Great Wall Supermarket | +2.2% |
| 9 | Tokyo Central | +8.9% |
| 10 | City Farmers Market | +7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
103 tracked H Mart locations across 19 US states. California, New York, and New Jersey hold 42% of them.
Tracked stores by state
- California 20
- New York 13
- New Jersey 10
- Washington 8
- Texas 7
- Virginia 7
- Georgia 5
- Illinois 5
- Massachusetts 5
- Maryland 5
- Pennsylvania 5
- Hawaii 3
- Colorado 2
- North Carolina 2
- Oregon 2
- Arizona 1
- Michigan 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at H Mart
Tracked chains H Mart customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
99 Ranch Market
100
Lucky Seafood Market
80
Zion Market
73
Marukai Market
64
Vinh Hung Supermarket
63
More trends