Growth
La Victoria against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Victoria's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Vallarta Supermarkets | +8.3% |
| 2 | Rancho Markets | -5.5% |
| 3 | Northgate Gonzalez Markets | +5.5% |
| 4 | Cardenas Markets | -5.8% |
| 5 | El Super | -5.3% |
| 6 | Fiesta Mart | -3.4% |
| 7 | Superior Grocers | -1.7% |
| 8 | Bravo Supermarkets | +3.4% |
| 9 | Compare Foods | -11.4% |
| 10 | Presidente Supermarket | -3.3% |
| 72 | La Victoria | -3.4% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked La Victoria locations across 8 US states. California, Texas, and Massachusetts hold 75% of them.
Tracked stores by state
- California 9
- Texas 6
- Massachusetts 3
- North Carolina 2
- Iowa 1
- Kentucky 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at La Victoria
Tracked chains La Victoria customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fresh
100
Don Cuco Meat Market No 4
94
La Victoria Carniceria
64
Joe Bob's
49
Farmers Electric Cooperative
47
The Club House Bites and Booze
44
Homeboys
43
Tienda Mexicana
41
La Tapatia 3
40
Casino M8trix
34
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