Trends · data through September 2026

Upscale & Natural Grocers in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 44 stores from 15 upscale & natural grocers in San Jose-Sunnyvale-Santa Clara, CA. Whole Foods Market grew fastest over the last year, ahead of Trader Joe's and Sprouts Farmers Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
44
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Whole Foods Market and Trader Joe's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Whole Foods Market logo Whole Foods Market - +3.1%
2 T Trader Joe's logo Trader Joe's - +1.1%
3 S Sprouts Farmers Market logo Sprouts Farmers Market - +0.5%
  • Trader Joe's
  • Whole Foods Market
  • Sprouts Farmers Market
  • Lunardi's Markets
  • Eataly
  • Piazza's Fine Foods
  • Draeger's Market
  • Other tracked chains

Store footprint

Store map

44 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA. The 7 largest tracked chains are highlighted.

  • Trader Joe's (13)
  • Whole Foods Market (10)
  • Sprouts Farmers Market (8)
  • Lunardi's Markets (2)
  • Eataly (1)
  • Piazza's Fine Foods (1)
  • Draeger's Market (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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