Growth
Nijiya Market against its category
The biggest tracked US Asian supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nijiya Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Mart | +15.4% |
| 2 | 99 Ranch Market | +5.2% |
| 3 | Lotte Plaza Market | -1.3% |
| 4 | Island Pacific Seafood Market | +4.9% |
| 5 | Nam Dae Mun Farmers Market | +13.4% |
| 6 | Seafood City Supermarket | -63.1% |
| 7 | Mitsuwa Marketplace | -1.2% |
| 8 | Great Wall Supermarket | +2.2% |
| 9 | Tokyo Central | +8.9% |
| 10 | City Farmers Market | +7.3% |
| 14 | Nijiya Market | +5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Nijiya Market locations across 2 US states. California holds 83% of them.
Tracked stores by state
- California 10
- Hawaii 2
Customer overlap
Who shops at Nijiya Market
Tracked chains Nijiya Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Marukai Market
100
Don Quijote
40
Rainbow Grocery
30
Gus's Community Market
28
Pearl Harbor Commissary
21
Kukje Market
20
Jagalchi
20
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