Metro by metro
The leading discount store chains in every New Jersey metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar Tree leads in 3 metro areas, Dollar General in 3 metro areas. Against their share in New Jersey as a whole, Dollar General stands out in 4 metro areas, Dollar Tree in 1 metro area, and Family Dollar in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 4 metro areas
Philadelphia, PA (NJ part) 1.3× · Atlantic City-Hammonton, NJ 1.6× · Vineland, NJ 2× · Allentown, PA (NJ part) 1.4×
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Dollar Tree
Relative #1 in Trenton-Princeton, NJ, 1.1× its share in New Jersey
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Family Dollar
Relative #1 in New York, NY (NJ part), 1.3× its share in New Jersey
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Dollar Tree
#1 in 3 metro areas
New York, NY (NJ part) · Trenton-Princeton, NJ · Allentown, PA (NJ part)
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Dollar General
#1 in 3 metro areas
Philadelphia, PA (NJ part) · Atlantic City-Hammonton, NJ · Vineland, NJ
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to New Jersey compares a chain's share of the metro area's spend with its share in New Jersey as a whole. It ranks the 7 biggest chains in New Jersey and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of New Jersey is light gray. A metro area crossing the state line counts only its stores in New Jersey. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ocean State Job Lot and Dollar Tree sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Ocean State Job Lot | ▲2 | +16.4% |
| 2 | Dollar Tree | - | +7.0% |
| 3 | Dollar Plus | ▲3 | +4.4% |
| 4 | Dollar General | - | -0.3% |
| 5 | Ollie's Bargain Outlet | - | -2.6% |
| 6 | One Dollar Zone | ▲1 | -5.2% |
| 7 | Jembro Stores | ▲1 | -7.4% |
| 8 | Dollar Deal | ▲3 | -12.0% |
| 9 | Value Zone | ▲1 | -13.2% |
| 10 | Family Dollar | - | -14.9% |
| 11 | Amazing Savings | ▼1 | -52.3% |
| 12 | A Dollar | ▲1 | -54.3% |
| 13 | DII Deals & Discounts | ▼1 | -65.5% |
| 14 | Big Lots | ▼10 | -100.0% |
- Dollar Tree
- Dollar General
- Five Below
- Family Dollar
- Ocean State Job Lot
- Ollie's Bargain Outlet
- Value Zone
- Other tracked chains
Store footprint
Store map
838 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 674 of the 838 stores (80%); 92 of the 114 tracked chains have a single store here. 10% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar Tree (239)
- Dollar General (215)
- Five Below (69)
- Family Dollar (122)
- Ocean State Job Lot (11)
- Ollie's Bargain Outlet (8)
- Value Zone (5)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar Tree 239
- 2 Dollar General 215
- 3 Family Dollar 122
- 4 Five Below 69
- 5 Big Lots 29
- 6 Ocean State Job Lot 11
- 7 Ollie's Bargain Outlet 8
- 8 One Dollar Zone 7
- 9 A Dollar 6
- 10 Value Zone 5
- 11 99 Cents Only Stores 5
- 12 Amazing Savings 5
- 13 Dollar Plus 4
- 14 DII Deals & Discounts 3
- 15 Jembro Stores 3
- 16 Dollar Deal 3
- 17 Dollar City 2
- 18 Telco Stores 2
- 19 Raintree Shopping 2
- 20 Dollar Power 2
- 21 Dollar Dream 2
- 22 Daiso 2
- 23 99 Plus 1
- 24 Kwick Discount II 1
- 25 BK Discount N Furniture 1
- 26 Dollar Fortune 1
- 27 Turn7 1
- 28 Universal 99 Cent 1
- 29 Hoboken Dollar & Variety 1
- 30 Dollar Mart 1
- 31 Dollar A Plus 1
- 32 City Discount & Furniture 1
- 33 99 Cents 1
- 34 Amazing $ Dollar 1
- 35 Dollar N Plus 1
- 36 Cabana Multi Services 1
- 37 Value Zone Orange 1
- 38 Dollar City Discount Store 1
- 39 Dollar Dreams 1
- 40 Fang Dollar City 1
- 41 Deal Hub 1
- 42 Liquidation Spot 1
- 43 Wow deals parsippany 1
- 44 Rosmira's Exclusive Super Store 1
- 45 Royal Bargains 1
- 46 Taj Liquidations LLC 1
- 47 Savon Discount 1
- 48 RZ Discount Store 1
- 49 Morris ReStore 1
- 50 Dollar Power and Deals 1
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