Trends · data through September 2026

Thrift Stores in New Jersey

Iceflower tracks 179 stores from 115 thrift stores in New Jersey. Inspirations grew fastest over the last year, ahead of Goodwill and Once Upon A Child.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
115
Tracked stores
179
Consumer panel
130M+

Growth ranking

Fastest-growing tracked thrift stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Inspirations and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Inspirations ▲1 +1.4%
2 G Goodwill logo Goodwill - -1.2%
3 O Once Upon A Child logo Once Upon A Child - -8.4%
4 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center ▼1 -24.9%
5 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore - -38.1%
  • Goodwill
  • Value Village
  • Once Upon A Child
  • American Thrift Stores
  • Inspirations
  • The Salvation Army Family Store & Donation Center
  • Englishtown Auction
  • Other tracked chains

Store footprint

Store map

179 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Goodwill (33)
  • Value Village (5)
  • Once Upon A Child (8)
  • American Thrift Stores (1)
  • Inspirations (5)
  • The Salvation Army Family Store & Donation Center (6)
  • Englishtown Auction (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Goodwill logo Goodwill 33
  • 2 O Once Upon A Child logo Once Upon A Child 8
  • 3 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center 6
  • 4 W We Buy Everything Pawn Shop 6
  • 5 V Value Village logo Value Village 5
  • 6 I Inspirations 5
  • 7 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore 5
  • 8 S Second Chance Thrift Shop 2
  • 9 T The Salvation Army logo The Salvation Army 2
  • 10 W William S. Rich & Son 2
  • 11 M Madonna House 1
  • 12 S Second Hand Rose Clothing 1
  • 13 O On a Mission Thrift Shop 1
  • 14 S Samaritan Thrift 1
  • 15 S St. Vincent de Paul logo St. Vincent de Paul 1
  • 16 P Pochuck Valley Farm Market 1
  • 17 W West Village Clothing 1
  • 18 S Street Cheap 1
  • 19 J Jersey Exchange 1
  • 20 T Trends & Treasures 1
  • 21 E Erbys Elite Repeat 1
  • 22 G Grunge Magic 1
  • 23 H Hidden Treasures 1
  • 24 B Bounce Mkt logo Bounce Mkt 1
  • 25 J Just Believe Boutique 1
  • 26 S Second Time Around 1
  • 27 C Crow and Teapot 1
  • 28 N National Council of Jewish Women Thrift Shop 1
  • 29 F Freehold Thrift Shop 1
  • 30 S Shedhead Vintage 1
  • 31 T Trendy Tots Children's Consignment 1
  • 32 F Fievel and Louise 1
  • 33 K Kings Guard Cleaners & Tailors 1
  • 34 B Back On the Rack Consignments 1
  • 35 G Gift To Earth Thrift Store 1
  • 36 S Simla US Thrift Store 1
  • 37 1 10 Church Street 1
  • 38 T The Lavish Loft 1
  • 39 E Express Cash 1
  • 40 S St John's Church Thrift Shop 1
  • 41 S Second Hand Wildwood 1
  • 42 D Dollar Empire 1
  • 43 F Forgotten Treasures 1
  • 44 B Bridge the Gap, Inc. 1
  • 45 P Pacific Flea 1
  • 46 T Trenton Punk Rock Flea Market 1
  • 47 R Ranch Hope Thrift Store 1
  • 48 W Westfield Farm 1
  • 49 H Hana Mission Thrift Store 1
  • 50 P Pik Pok Consignment Shop 1

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