Trends · data through September 2026

Discount Stores in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 988 stores from 195 discount store chains in New York-Newark-Jersey City, NY-NJ. Five Below grew fastest over the last year, ahead of Dollar Tree and Ocean State Job Lot.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
195
Tracked stores
988
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below - +19.5%
2 Dollar Tree - +6.4%
3 Ocean State Job Lot - +3.5%
4 Dollar Power ▲1 -0.8%
5 Lot-Less ▲2 -1.4%
6 Dollar Plus ▲1 -1.8%
7 Daiso ▲3 -2.1%
8 Dollar General - -4.6%
9 Ollie's Bargain Outlet ▲1 -5.8%
10 One Dollar Zone ▲1 -9.2%
11 Family Dollar - -9.5%
12 99 Cents ▲1 -10.6%
13 Jembro Stores ▲1 -10.9%
14 Dollar Deal ▲1 -13.0%
15 Value Zone ▲1 -14.0%
  • Dollar Tree
  • Five Below
  • Dollar General
  • Family Dollar
  • Ocean State Job Lot
  • Value Zone
  • Lot-Less
  • Other tracked chains

Store footprint

Store map

988 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 670 of the 988 stores (68%); 161 of the 195 tracked chains have a single store here. 9% of the tracked retail stores here are discount stores, against 12% across New York.

  • Dollar Tree (274)
  • Five Below (112)
  • Dollar General (119)
  • Family Dollar (143)
  • Ocean State Job Lot (13)
  • Value Zone (5)
  • Lot-Less (11)
  • Other tracked chains

Top tracked chains by store count

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