Trends · data through September 2026

Underwear & Socks in New Jersey

Iceflower tracks 64 stores from 14 underwear & socks in New Jersey. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Jockey.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
64
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +1.7%
2 S Soma Intimates logo Soma Intimates - -0.3%
3 J Jockey logo Jockey - -2.5%
4 I Intimissimi logo Intimissimi ▲1 -12.3%
5 H Hanesbrands logo Hanesbrands ▼1 -86.1%
  • Victoria's Secret
  • Soma Intimates
  • Lace Silhouettes Lingerie
  • Jockey
  • Intimissimi
  • Fantasies
  • Lingerie by Susan
  • Other tracked chains

Store footprint

Store map

64 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (29)
  • Soma Intimates (10)
  • Lace Silhouettes Lingerie (2)
  • Jockey (3)
  • Intimissimi (6)
  • Fantasies (1)
  • Lingerie by Susan (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →