Growth
99 Cents against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 99 Cents's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked 99 Cents locations across 2 US states. New York holds 90% of them.
Tracked stores by state
- New York 9
- New Jersey 1
Customer overlap
Who shops at 99 Cents
Tracked chains 99 Cents customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Green Valley Deli
100
Hana Natural
84
MTA
46
Food Bazaar
34
ChopCheese Deli
26
Key Food
25
Other People's Clothes
23
More trends